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Since the end of 2014, Google has shifted to put more importance on local ranking. Local SEO is all about optimising a site based on location. One of the big steps of local SEO is by setting up Google Places. Note: Google My Business and Google Places are the same thing. Google Places has been renamed to Google My Business!<\/span><\/p>\nWhat is Google Places\/Google My Business?<\/strong><\/h4>\nGoogle Places exists to give Google extra info: a description of a business, images, contact info, opening times, the address. The sort of stuff that you\u2019d find on the website or Facebook page of a business. Consider this: you\u2019re on the move, in your car, and you need to get to your nearest bank. You\u2019ll Google \u2018[Bank name] Dublin\u2019. If the bank has a Places page, your phone will pull up the address straight away. Much simpler than navigating to a Contact tab or going looking for the address.<\/p>\n
For example, if I Google \u2018Nuasoft\u2019, you\u2019ll get the regular info (title, meta description, title tags, etc.) as well as the extra info via Google Places.<\/p>\n
Why use Google Places\/Google My Business?<\/strong><\/h4>\n\n- Increases online visibility.<\/li>\n
- In search results, you might list above competitors who don\u2019t have Places set-up. Suckers!<\/li>\n
- Reviews, if you have any, will appear in search results. Handy! Some images and videos will also show up. Choose your media well and you might see a boost in your visitors\/click-through-rate.<\/li>\n<\/ul>\n
How do I set up a Google Places\/Google My Business?<\/strong><\/h4>\nSetting up Google Places\/Google My Business is fairly straightforward. So:<\/p>\n
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- Increases online visibility.<\/li>\n
- In search results, you might list above competitors who don\u2019t have Places set-up. Suckers!<\/li>\n
- Reviews, if you have any, will appear in search results. Handy! Some images and videos will also show up. Choose your media well and you might see a boost in your visitors\/click-through-rate.<\/li>\n<\/ul>\n
How do I set up a Google Places\/Google My Business?<\/strong><\/h4>\n
Setting up Google Places\/Google My Business is fairly straightforward. So:<\/p>\n
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